REMA 1000: Accelerating the Adoption of Business Intelligence Among 4,000 Users
of CAC 40 customers referenced by UGAP
of users
business applications for a single customer
country
How can we facilitate the adoption of an analytics platform across an international retail group?
Business Intelligence tools have become essential for managing operational performance.
But their success depends directly on their ability to be used on a daily basis by business teams.
To support the rollout of Symphony Retail AI’s GII (Golden Insights Intelligence) analytics platform, REMA 1000 has chosen K-NOW to integrate user support directly into the application.
The goal: to help users get up to speed with the platform more quickly, make it easier to access information, and empower users.
Background
REMA 1000 is one of the leading food retailers in Northern Europe.
Based in Oslo, the group operates several thousand stores and relies heavily on data to manage its business.
As part of the rollout of GII, its business intelligence platform developed by Symphony Retail AI, REMA 1000 aims to provide its teams with a modern analytics environment designed to facilitate decision-making at all levels of the organization.
The issue is not solely a technological one.
It also involves ensuring that thousands of users quickly adopt these new analytical practices.
The Issues
Support the launch of the platform
REMA 1000 wanted to use K-NOW to:
- introduce the new app to users
- highlight the new features
- communicate about changes to the platform
- collect user feedback directly within the app
Simplifyassimilation analytical practices
The extensive functionality of a business intelligence tool can make it difficult for users to adopt, particularly for occasional users.
The goal was to make accessing the data simpler and more intuitive.
Prepare for future deployments
The project was also intended to help REMA 1000 teams discover the possibilities offered by K-NOW and quickly gain the independence needed to create their own content.
The solution implemented
Support built directly into GII
The system deployed includes:
- a user onboarding process
- contextual ads
- feedback mechanisms
- help available directly within the app
This means users can get help when they need it, without having to leave their workspace.
An international rollout
The content is available in:
- English
- Norwegian
in order to effectively support the various affected communities.
Author Training
An initial training session gave REMA 1000 teams the opportunity to learn about the author mode and start creating their own K-NOW content.
The observed results
High employee satisfaction
User feedback highlights several immediate benefits:
- Contextual help directly within GII is considered particularly useful and time-saving
- Creating new content is seen as quick and easy
- Updates are easy to perform
- Posts can be scheduled based on their publication dates
- The training provided enabled the teams to quickly improve their skills.
Greater autonomy
The REMA 1000 teams quickly recognized K-NOW’s ability to:
- make it easier for new users to get started
- speed up the production of aid
- gradually reduce the load on the support
- support the platform's ongoing development.
Effective collaboration
The project also benefited:
- the excellent quality of the storyboards prepared by REMA 1000
- smooth communication among all stakeholders
- rapid technical integration on GII, thanks to the experience gained on similar projects.
Key figures
Project Testimonials
"The context-sensitive help features built directly into GII are particularly useful and save us a lot of time."
"Creating new supplementary content is easy, and publishing it is very quick."
"Content can be updated easily in just a few minutes."
"The project was rolled out according to the announced schedule."
Key Takeaways
The REMA 1000 experience shows that the success of a Business Intelligence project does not depend solely on the quality of the dashboards or the available data.
Value creation depends above all on the adoption of best practices.
By integrating support directly into GII, REMA 1000 helps its users develop their skills, acceleratesassimilation new analytical practices, and lays the groundwork for future deployments in a sustainable manner.
K-NOW thus serves as a catalyst for adoption, performance, and autonomy in support of the group’s data strategy.
Any questions?
You need to support hundreds or thousands of users on an application, you want to train them at very short notice, you're looking to reduce support costs, you're on the lookout, you have a project or you'd like to find out more?
