Digital adoption: putting people at the heart of transformation
To mark International Women's Day, this roundtable brings together experts in change management and digital transformation to shed light on a key issue: why the success of digital projects primarily depends on people. Through their concrete experiences, they share the keys to understanding, managing, and successfully adopting digital tools in complex environments.
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This roundtable highlights an often-underestimated reality:
digital transformation doesn't depend on technology, but on how people adopt it.
The experts emphasize that digital adoption rests on three fundamental pillars:
1. User experience first and foremost
Adoption is not measured solely by technical KPIs (logins, usage), but through:
- the feeling of autonomy
- understanding of the tools
- user satisfaction
A persistent gap exists between designed tools and their actual use, often due to a lack of user involvement from the outset.
2. Primarily human barriers
The main obstacles to adoption are:
- resistance to change
- the lack of perceived purpose for the tools
- cognitive overload due to the proliferation of projects
- a lack of sponsorship and strategic alignment
Without a thorough initial assessment of needs and processes, adoption projects either fail or stagnate.
3. Collective Responsibility
Digital adoption involves several key stakeholders:
- top management (sponsorship)
- operational managers (on-the-ground support)
- training and change teams
- internal ambassadors
The role of internal champions is critical, but often underestimated and inadequately supported.
4. The Importance of "Test & Learn"
Digital projects should be approached as iterative processes:
- prototype
- test
- continuously adjust
Adoption is never immediate; it builds over time.
5. Diversity and Transformation
The round table also highlights:
- the underrepresentation of women in tech (~19% in Europe)
- their key role in change management and adoption roles
- the importance of skills like listening, empathy, and pedagogy
In conclusion
The success of a digital project doesn't depend on the tool, but on:
- company culture
- process alignment
- employee engagement
Adoption is a human project before it is a technological one.
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