Intermarché secures the adoption of 3 applications for 54,000 users.
As part of the LOREA program, Intermarché and Accenture combine immersive training with K-STUDIO and contextual guidance with K-NOW to prepare, guide and empower users before, during and after go-live.

An industrialized training and guidance framework supporting the LOREA program.
Turn an application rollout into a true digital adoption project.
Intermarché modernise trois applications métier stratégiques avec le programme LOREA. Pour accompagner 54,000 utilisateurs, dont 35,000 en mobilité, l’enseigne s’appuie sur un dispositif associant apprentissage par la pratique et assistance directement intégrée aux applications.
A framework designed to support change at scale.
Industrialized production of training content and guidance for three strategic applications, with Accenture as the integration partner.
Modernizing three strategic applications across the entire network.
The LOREA program covers the rollout of Gold Shop, Gold Shop Mobile and Uniref to employees at headquarters, in stores and in field teams.
Avec 54,000 target users, dont 35,000 en mobilité, Intermarché devait aller au-delà d’une approche de formation classique afin de garantir une prise en main rapide, homogène et durable des nouveaux outils.

Train quickly, secure go-live and support long-term adoption.
Training at scale
Rapidly produce a large volume of training content for tens of thousands of users.
Securing go-live
Reduce user errors, secure business processes and accelerate onboarding.
Day-to-day support
Guide users directly within applications and reduce support requests.
Content reuse
Reuse training content to create consistent operational guidance faster.

Continuous support before, during and after go-live.
After benchmarking Digital Adoption Platform and digital learning solutions, Intermarché and Accenture selected the combination of K-STUDIO and K-NOW.
Content produced at scale and reusable throughout the user journey.
Applications covered
Gold Shop, Gold Shop Mobile and Uniref are included in the scope of the LOREA program.
Trained authors
K-STUDIO authors are equipped to produce and maintain training content.
Training content
A large volume of simulations was produced to prepare users for the new processes.
Planned guides
K-NOW guides extend training directly within the program applications.
Put user adoption at the heart of the LOREA program’s success.
Faster skills development
Users prepare in advance through simulations and receive help at the moment they need to act.
Greater autonomy and fewer errors
Contextual guidance helps prevent errors and provides immediate access to relevant information.
More consistent rollout
Project teams deliver consistent practices and messages across the entire network.
Protected application investment
The approach aims to improve adoption, manage change-related risks and accelerate return on investment.
Two complementary solutions to support every stage of change.
K-STUDIO prepares users in advance through realistic simulations. K-NOW extends this support directly within applications, at the moment of action.
Learn by doing in a simulated environment.
Create realistic application simulations to prepare users, let them practice business processes and build confidence before production go-live.
Guide users directly within their applications.
Deliver contextual help, messages and step-by-step guidance exactly when users need them, without interrupting their work.
Secure application adoption before, during and after go-live.
Discover how to combine immersive training and contextual guidance to accelerate adoption, reduce errors and maximize the value of your application projects.
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