Success story · Retail

Intermarché secures the adoption of 3 applications for 54,000 users.

As part of the LOREA program, Intermarché and Accenture combine immersive training with K-STUDIO and contextual guidance with K-NOW to prepare, guide and empower users before, during and after go-live.

54,000target users
35,000mobile users
5 yearsengagement period
Intermarché logo
2,200 content items
An industrialized training and guidance framework supporting the LOREA program.
Project overview

Turn an application rollout into a true digital adoption project.

Intermarché modernise trois applications métier stratégiques avec le programme LOREA. Pour accompagner 54,000 utilisateurs, dont 35,000 en mobilité, l’enseigne s’appuie sur un dispositif associant apprentissage par la pratique et assistance directement intégrée aux applications.

The LOREA program in numbers

A framework designed to support change at scale.

Industrialized production of training content and guidance for three strategic applications, with Accenture as the integration partner.

3business applications covered
13trained K-STUDIO authors
2,200training content items produced
395planned K-NOW guides
Context

Modernizing three strategic applications across the entire network.

The LOREA program covers the rollout of Gold Shop, Gold Shop Mobile and Uniref to employees at headquarters, in stores and in field teams.

Avec 54,000 target users, dont 35,000 en mobilité, Intermarché devait aller au-delà d’une approche de formation classique afin de garantir une prise en main rapide, homogène et durable des nouveaux outils.

Intermarché
The challenges

Train quickly, secure go-live and support long-term adoption.

01

Training at scale

Rapidly produce a large volume of training content for tens of thousands of users.

02

Securing go-live

Reduce user errors, secure business processes and accelerate onboarding.

03

Day-to-day support

Guide users directly within applications and reduce support requests.

04

Content reuse

Reuse training content to create consistent operational guidance faster.

K-studio et k-now illustration
The implemented solution

Continuous support before, during and after go-live.

After benchmarking Digital Adoption Platform and digital learning solutions, Intermarché and Accenture selected the combination of K-STUDIO and K-NOW.

K-STUDIO : realistic application simulations to learn business processes through hands-on practice
K-NOW : step-by-step guidance, contextual help and targeted information directly within the workflow
K-STUDIO / K-NOW integration: reuse of training content to accelerate the creation of operational guidance
An industrialized approach that ensures message consistency and keeps change management costs under control
The deployed framework

Content produced at scale and reusable throughout the user journey.

3

Applications covered

Gold Shop, Gold Shop Mobile and Uniref are included in the scope of the LOREA program.

13

Trained authors

K-STUDIO authors are equipped to produce and maintain training content.

2,200

Training content

A large volume of simulations was produced to prepare users for the new processes.

395

Planned guides

K-NOW guides extend training directly within the program applications.

Expected benefits

Put user adoption at the heart of the LOREA program’s success.

Faster skills development

Users prepare in advance through simulations and receive help at the moment they need to act.

Greater autonomy and fewer errors

Contextual guidance helps prevent errors and provides immediate access to relevant information.

More consistent rollout

Project teams deliver consistent practices and messages across the entire network.

Protected application investment

The approach aims to improve adoption, manage change-related risks and accelerate return on investment.

Knowmore solutions

Two complementary solutions to support every stage of change.

K-STUDIO prepares users in advance through realistic simulations. K-NOW extends this support directly within applications, at the moment of action.

Your digital adoption project

Secure application adoption before, during and after go-live.

Discover how to combine immersive training and contextual guidance to accelerate adoption, reduce errors and maximize the value of your application projects.

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