Intermarché secures the adoption of three applications for 54 000 users.
The LOREA programme rolls out Gold Shop, Gold Shop Mobile and Uniref at head office, in stores and in the field. K-STUDIO prepares users before the switchover; K-NOW then supports them inside the applications.

iYour turnOpen the fresh produce order.!AlmostThat is not the right order, try again.✓Well doneThe order opens, now check the quantities.Modernising three applications for an entire network.
The LOREA programme covers the rollout of Gold Shop, Gold Shop Mobile and Uniref to head-office staff, stores and field populations. With 54 000 target users, 35 000 of them on the move, Intermarché and Accenture had to go beyond a classic training approach.
Training fifty-four thousand people does not fit in a classroom.
Three quarters of the users work on the move, in stores, far from a workstation and a training session. The content has to reach them where they are, before the switchover and then at the moment of the action.
The applications covered by the deployment.
Prepare before the switchover, support afterwards.
Two complementary solutions, used at every stage of the LOREA programme.
Thirteen authors trained
The project teams produce and update the K-STUDIO content themselves.
Industrialised production
2 200 learning items were produced for the three applications in the programme.
Three hundred and ninety-five guidance paths
The K-NOW guidance extends the training directly inside the applications.
Reused content
The training content serves as the basis for the operational help, which speeds up its production.
Putting usage at the heart of the programme’s success.
Faster skills build-up
Users prepare through the simulations and find help again at the moment of acting.
Fewer errors
The contextual guidance secures the operations and gives access to the useful information without leaving the screen.
A consistent rollout
The project teams spread consistent practices and messages across the whole network.
A secured investment
The approach aims to control the risks of change and to speed up the return on application investment.
The solutions deployed.
What we are asked about this deployment.
Does K-NOW replace training at Intermarché?
Which applications are covered?
How large is the deployment?
What does it change day to day?
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