A major French luxury house integrates a DAP into its digital catalog.

Context

To enhance both user and customer experience, a major French luxury house decided to integrate a digital adoption solution into one of its digital catalogs.

In all boutiques worldwide, the luxury house's advisors now present high jewelry collections to their clientele on their mobile devices. This digital catalog allows them to illustrate the presentation, characteristics, and specific features of each piece during appointments.

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Objectives

The company aimed to simplify the adoption of this new catalog, help advisors navigate pages easily, reduce calls to the back-office, and use this new tool as a vector for internal communication.

Solutions

Thanks to K-NOW, Knowmore's application GPS, two guides and stickers in French and English were quickly implemented.

Results

K-NOW enabled 1,500 advisors from the French luxury house to practice navigating the digital catalog on their  mobile. They can do so very easily, especially since it's not something they necessarily do every day:

• create wishlists for their clients,
• compare high jewelry pieces.

The luxury house communicates directly and autonomously with its advisors about its digital catalog, independently of IT, using K-NOW's announcement feature. This provides just-in-time information, offering details about a piece based on its country, origin, availability date, and more.

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