Success story · Luxury & retail

A leading French Luxury House guides its advisors through its digital catalogue.

In store, advisors present fine jewellery on mobile. K-NOW puts the help inside the catalogue, at the moment of the appointment, in French and English.

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kSTEP 1 / 3Open the piece’s product sheet.

kSTEP 2 / 3Add it to a favourites list.kSTEP 3 / 3Save the selection.

K-NOW

Step-by-step guidance

Create a favourites list for a client

K-STUDIO

Train

Practise on a comparison of pieces

Discover an internal announcement

1 500advisors supported

2guidance paths deployed in the catalogue

FR + ENbilingual contextual stickers

The context

The digital catalogue has become a selling tool in store.

In its boutiques around the world, the House’s advisors present the fine jewellery collections directly on mobile. The digital catalogue accompanies the client appointment, so it has to stay simple to handle, including on features used rarely.

The blind spot

In front of a client, you do not open a user manual.

A feature used once a month is forgotten. And an advisor in an appointment will not go looking for the answer elsewhere : they give up on the feature, or cut the presentation short.

Getting startedThe catalogue is presented to the teams.

A few weeks laterRarely used features can no longer be found.

The step that blocksHesitating in front of the client, mobile in hand.

The scope

The application covered by the deployment.

Digital catalogue

Mobile fine jewellery catalogue, 1 500 advisors

In production

The solution

The help is inside the catalogue, not next to it.

The House integrated K-NOW into its mobile catalogue: two guidance paths, contextual stickers in French and English, and an announcement feature to communicate with advisors without going through IT.

Built-in guidance

Two walkthroughs support the key actions, directly inside the catalogue.

Bilingual stickers

Contextual markers exist in French and English for boutiques around the world.

Favourites and comparisons

Advisors create lists for their clients and compare pieces during appointments.

Announcements without IT

The House sends targeted information to advisors, directly inside the catalogue.

kSTEP 1 / 3Open the piece’s product sheet.

kSTEP 2 / 3Add it to a favourites list.kSTEP 3 / 3Save the selection.

K-NOW

Step-by-step guidance

Create a favourites list for a client

K-STUDIO

Train

Practise on a comparison of pieces

Discover an internal announcement

The results

1 500 advisors supported in their everyday use.

1 500 advisors supported

They find their way around the catalogue on mobile and locate the useful features during appointments.

Favourites created simply

Advisors build favourites lists for their clients from the catalogue.

Comparisons made easier

They compare fine jewellery pieces to enrich the client presentation.

Autonomous communication

The announcement feature makes it possible to reach advisors without depending on IT.

The solution deployed

The solution deployed.

K-NOWDigital adoption platform

Being guided inside the catalogue, at the moment of the appointment.

K-NOW overlays guidance and contextual stickers on the catalogue already in place, and makes it possible to broadcast targeted announcements without going through IT.

Discover K-NOW→

Step-by-step guidance inside the application
Stickers and contextual markers
Content in French and English
Announcements broadcast without IT

Frequently asked questions

What we are asked about this deployment.

Does K-NOW replace advisor training?

No. Training on selling and on the collections remains fully in place. K-NOW takes over inside the catalogue, on the features used rarely, at the moment of the client appointment.

Which application is covered?

In production:the digital catalogue, the mobile fine jewellery catalogue used in store by 1 500 advisors.

Are the contents available in several languages?

Yes. The contextual stickers exist in French and English, for the House’s boutiques around the world.

What does it change day to day?

The advisor finds the feature at the moment they need it, in front of the client: create a favourites list, compare two pieces, without leaving the catalogue or calling the back office.

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