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Success story · Luxury & retail

A leading French luxury Maison drives adoption of its digital catalogue.

A leading French luxury Maison relies on K-NOW to guide 1,500 advisors in using its mobile high-jewellery digital catalogue and enhance the in-store customer experience.

1 500advisors supported
2guidance flows deployed
FR + ENmultilingual stickers
French luxury Maison success story with Knowmore
K-NOW
The in-app GPS guiding advisors through the digital catalogue.
Project overview

Make the digital catalogue easier to use and support advisors at the moment of need.

To enhance both the user and customer experience, the luxury Maison wanted to integrate a digital adoption solution into its mobile high-jewellery catalogue, helping advisors navigate it easily and make full use of its features during customer appointments.

Context

Turn the digital catalogue into a true in-store sales tool.

Across its boutiques worldwide, advisors now present high-jewellery collections directly on mobile devices. The digital catalogue helps them support customer appointments and showcase the features and distinctive details of each piece.

For the tool to fully contribute to the customer experience, it must remain easy to use, including for features advisors may not use every day.

French luxury Maison
Key priorities

Make the catalogue easier to use and strengthen advisor autonomy.

01

Simplified navigation

Help advisors find their way easily through the pages and features of the digital catalogue.

02

Customer experience

Enable teams to better showcase collections and the unique characteristics of each piece during customer appointments.

03

Reduced support workload

Reduce back-office requests by providing help directly within the catalogue at the moment of need.

04

Internal communication

Use the catalogue as an internal communication channel to share targeted information with advisors.

k-now illustration
The solution

K-NOW guides advisors directly within the digital catalogue.

The luxury Maison chose K-NOW, Knowmore’s in-app GPS, to quickly integrate guidance flows and contextual help directly into its mobile digital catalogue.

✓2 guidance flows integrated directly into the digital catalogue
✓Contextual stickers available in French and English
✓Guidance to help advisors create favourites and compare pieces
✓Announcement feature for sharing targeted information without relying on IT
Initial results

1,500 advisors supported in their day-to-day use of the digital catalogue.

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1 500 advisors supported

Advisors can practise navigating the digital catalogue on their mobile devices and easily find the features they need during customer appointments.

◎

Favourites created with ease

Advisors can create favourite lists for their customers directly from the catalogue.

✓

Easier comparisons

They can also easily compare high-jewellery pieces to enrich the customer presentation.

IT

Independent communication

Thanks to K-NOW’s announcement feature, the Maison can communicate directly with advisors through the catalogue, independently and without relying on IT.

Key benefits

Embedded assistance to streamline sales and enhance the in-store experience.

Smoother navigation

Advisors access guidance flows and contextual stickers directly within the catalogue, exactly when they need them.

Better-supported sales

Features such as favourites and comparisons become easier to use during customer appointments.

Fewer back-office requests

Contextual help reduces the need to contact the back office to find or understand a catalogue feature.

Just-in-time information

The announcement feature makes it possible to push targeted information about a piece based on country, origin or availability date.

Your digital adoption project

Turn your digital tools into simple, intuitive experiences.

Discover how K-NOW can guide users directly within their tools, simplify everyday use and deliver contextual information exactly when it is needed.

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