Success story · Banking & customer experience

BNP Paribas makes it easier to demonstrate its Mes Comptes app.

BNP Paribas uses K-STUDIO to provide an interactive replica of the Mes Comptes app, make demonstrations easier for advisors, and let customers practise safely without affecting their personal accounts.

+250 %unique visitors
24 000unique visitors / month
1 solutionK-STUDIO
BNP-Paribas-logo (1)
K-STUDIO
The software simulator for replicating an application and learning by doing.
Project overview

Enable advisors to demonstrate Mes Comptes and customers to practise safely.

BNP Paribas wanted to provide branch advisors with a demonstration mode for Mes Comptes to support customers and prospects, including remotely. The goal was also to let customers become familiar with the app through hands-on practice, without any risk of making mistakes on their personal accounts.

Context

Make digital banking easier to demonstrate, explain and use.

The Mes Comptes app enables retail customers to carry out their banking transactions on desktop and mobile. BNP Paribas wanted to strengthen user support around the app, both in branches and remotely.

Advisors needed to deliver realistic demonstrations, while customers needed a training environment that closely matched the real application but remained disconnected from their personal data and transactions.

BNP Paribas
Key priorities

Create a demonstration mode as realistic, interactive and accessible as the real application.

01

Full interactivity

Make a large part of the application available end to end through a fully interactive demonstration mode.

02

True-to-app experience

Replicate Mes Comptes accurately, with buttons, menus, lists, calendars and tables that are genuinely clickable.

03

Anonymised data

Use an anonymised dataset for demonstrations and hands-on practice without exposing personal data.

04

Flexible access

Make the simulator available on mobile both online and offline, while keeping updates simple as Mes Comptes evolves.

k-studio-illustration
The solution

K-STUDIO to create an interactive virtual replica of Mes Comptes.

Among the options considered, BNP Paribas selected Knowmore’s K-STUDIO to create a virtual replica of the Mes Comptes application. The simulator mirrors the production app and supports both advisor demonstrations and customer practice.

A faithful virtual replica of the Mes Comptes application
Fully interactive journeys with clickable buttons, menus, lists and screens
An anonymised dataset for risk-free practice
Online and offline mobile access with simplified updates
Results

A demonstration mode that attracts significantly more users.

+250%

Strong audience growth

The number of unique visitors to the Mes Comptes simulator increased by 250%.

24K

24,000 visitors per month

The simulator reaches 24,000 unique visitors per month, confirming the value of the demonstration mode.

A true-to-app experience

The simulation available on the BNP Paribas website reproduces the Mes Comptes application to provide a realistic demonstration experience.

Objectives achieved

The interactive replica meets BNP Paribas’s objectives for interactivity, fidelity and accessibility.

Key benefits

A secure demonstration environment to explain, test and learn by doing.

Easier demonstrations

Advisors can show customers and prospects how Mes Comptes works in a realistic environment.

Risk-free practice

Customers can become familiar with Mes Comptes through hands-on practice without carrying out any transactions on their personal accounts.

Protected data

The simulator uses an anonymised dataset designed for demonstrations and practice.

An experience that evolves

The demonstration mode can be updated as Mes Comptes evolves and remains accessible on mobile, both online and offline.

Your digital adoption project

Help users discover your applications through safe, hands-on practice.

Discover how K-STUDIO helps you create interactive simulators that faithfully reproduce your applications, making demonstrations, practice and user training easier.

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