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Webinar · Summary

Business software adoption: why aren't your tools being used?

CRM, ERP, HRIS… companies invest heavily in digital tools, yet their full potential often remains untapped. Discover why adoption cannot simply be mandated and how to turn usage into a real performance driver.

3 key adoption gaps
ESSEC change expertise
Knowmore webinar on business software adoption with ESSEC
 
Under-adoption
Understand why deployed tools fail to deliver all the expected value.
The topic at a glance

Digital adoption: a systemic performance challenge.

Deploying a tool does not guarantee that people know how to use it, actually use it, or that it contributes to business objectives. This webinar explores the mechanisms behind the underuse of CRM, ERP, HRIS and other business applications, as well as the levers that can sustainably improve adoption.

Agenda

Three gaps to understand where value is lost.

01

Deploy

Ensure the tool is properly installed, configured, accessible and genuinely available to users.

02

Master

Make sure employees can genuinely use the tool in their day-to-day tasks and work situations.

03

Align

Connect usage to business objectives so that adoption creates tangible value for the organization.

The essentials

Understand why adoption does not end with deployment.

With David Autissier, discover why adoption is a long-term, human process, how to identify the gaps that erode value, and which levers can sustainably engage users.

Key takeaways

Make adoption an ongoing performance discipline.

Adoption depends on the tool's availability, users' ability to master it, and its alignment with business objectives. It evolves over time under the influence of behaviors, internal culture and, increasingly, new uses related to artificial intelligence.

✓ Address deployment, proficiency and strategic-alignment gaps together.
✓ Support users over time and take the human dynamics of adoption into account.
✓ Engage the majority of users through experimentation, proof of value and internal champions.
✓ Anticipate new AI-related challenges, including shadow AI and the gap between personal and professional usage.
Topics covered in this webinar

A webinar to turn underuse into business value.

Disappointing ROI

Your tools are deployed, but productivity gains and business value remain below expectations.

Underused features

A significant share of available features is rarely or never used by teams.

Time wasted

Employees lose time searching for information, working around tools or trying to find the right best practices.

Transformation & AI

You need to support new ways of working, accelerate change and provide a framework for AI adoption.

Speaker

Un change expertise concret de ESSEC.

David Autissier, ESSEC Business School
ESSEC Business School

David Autissier

Director of the Change Management & Managerial Innovation Chairs — ESSEC Business School

A change-management expert, David Autissier explains the human and organizational mechanisms behind the under-adoption of digital tools and the conditions required to make adoption sustainable over time.

Go further

Explore digital adoption and ROI in greater depth.

Explore our insights on business-software underuse, measuring digital-transformation ROI, actual usage and the levers of sustainable adoption.

Read our blog articles
Your digital adoption project

Turn adoption into a measurable performance driver.

Discover how Knowmore helps you measure actual usage, identify adoption gaps and support employees directly within their applications to maximize the value of your digital investments.

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