Interview with Francis Bernard, first CEO of Dassault Systèmes

Francis Bernard, co-founder and first CEO of Dassault Systèmes, explains why he joined Knowmore's strategic committee and how he views digital adoption.

By Rim Housni
3 min read

Key takeaways

  • Francis Bernard, co-founder and first CEO of Dassault Systèmes, met Knowmore's two co-founders in 2015 and sits on its strategic committee, which meets monthly.
  • In his view, Knowmore solutions shorten the learning curve on newly deployed applications and then help users get more out of them, including Dassault Systèmes tools such as ENOVIA and 3DEXPERIENCE.
  • He sees consulting and integration firms as a major distribution channel, and user support as a core challenge as business software keeps growing more complex.
I joined the Knowmore strategic committee, a French publisher of the leading digital adoption platform, to actively participate in the evolution of these extraordinary solutions. Francis Bernard, co-founder and first CEO of Dassault Systèmes

Summary

A relationship of trust was established as soon as he met Emmanuel Esquieu and François Fraysse, Knowmore's two co-founders, in 2015. Francis Bernard is part of the strategic committee, which meets monthly to contribute to the strategic developments of these "extraordinary solutions".

Firstly, according to Francis Bernard, Knowmore platforms offer genuine benefits for all businesses. More than just training for Salesforce or Workday… Knowmore solutions accelerate the learning curve for future users of deployed applications and, once trained, optimize the use of this software.

Knowmore has already worked on over 350 applications: ERP, CRM, HRIS, Supply chain, CMMS, Procurement, collaborative tools, web portal, and specific applications…

Francis Bernard was even surprised to discover that some clients use the Knowmore solution to optimize the use of ENOVIA and, more recently, even 3DExperience, both part of the Dassault Systèmes product range.

Furthermore, the promotion and sales are handled by major service companies, Consulting and Integration Firms that use Knowmore solutions to guide clients towards optimizing the business applications they service. As SaaS platforms, Knowmore solutions can be easily deployed by service companies aiming to accelerate the digital transformation of their clients. In fact, the ecosystem of partners services is a major channel for solution distribution.

Knowmore solutions are distributed through an extremely powerful ecosystem. Francis Bernard

According to Francis Bernard, technological innovation continues to accelerate. We have entered an era of "effervescence" at all levels.

Everything is becoming digital in professional and private life. Everything is becoming more complex and sophisticated, so all general-purpose software (CRM, PDM, etc.) must be adapted for each company. Personnel also changes very regularly.

That is why it is necessary to manage these constraints. One of the major challenges is tosupport users in using digital features.

According to the first CEO of Dassault Systèmes, Knowmore delivers on its promise by offering solutions to train and support users on the new digital transformation tools we need today.

Over 20 years, Knowmore has built a strong foundation.

The market Knowmore addresses is growing extremely rapidly*. In this context, the keys to Knowmore's success are:

  • The continued deployment of a comprehensive and robust offering
  • Strengthening partnerships and the ecosystem
  • The leadership of its executives, based on three fundamentals: a precise vision, a technical, marketing, and commercial strategy aligned with that vision, and an execution system constantly optimized to support this growth.

* "By 2025, 70% of organizations will use digital adoption solutions to compensate for user experience shortcomings in business applications" (Source Gartner June 2021).

Frequently asked questions

Who is Francis Bernard?

Francis Bernard is a French aerospace engineer who co-founded Dassault Systèmes in 1981 to market the CATIA CAD/CAM software developed at Dassault Aviation. He ran the company as its first CEO until 1995, when he handed over to Bernard Charlès.

What is Francis Bernard's role at Knowmore?

Francis Bernard sits on Knowmore's strategic committee, which meets monthly. He met co-founders Emmanuel Esquieu and François Fraysse in 2015 and contributes to the strategic development of Knowmore's digital adoption solutions.

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