HSBC launches the new Secure Key authentication system
de clients du CAC 40 référencés UGAP
d'utilisateurs
applicatifs métier chez un seul client
pays
Context
HSBC is one of the very first banks to implement two-factor bank authentication. It fears a high risk of customer attrition. HSBC France Management is particularly committed.
Objectives
The group has several objectives: mobilize, train, and communicate to ensure the success of this strategic commercial launch.
Results
The launch of this event was notably accompanied by e-learning modules including a realistic authentication simulation :
- for the 4,300 employees in branches, allowing them to prepare to support their customers in the authentication steps,
- a scenario of a client being welcomed by their advisor guiding them in a real-life situation,
- published on the public website for clients and prospects, to reassure them and allow them to practice.
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